After launching your eCommerce website, reaching your potential customers is the next important step. Here are ten free things you can do to promote your online shop:
1. Start A Blog
A blog for sharing your expertise or offering tips about business will drum up traffic to your website. Visitors who are curious will investigate, and if they like what they see and read, they will subscribe. Do not forget to add an email subscription form to your blog.
2. Be Active On Social Media
A Facebook and Twitter account are perfect for promoting your eCommerce website. Additionally, you can also obtain Google +1 through referral for your business. Through these social media, you can announce new products or services. You can also strengthen your business presence online. You can even have products directly for sale on your Facebook page. Your eCommerce web design company will be able to arrange this for you.
3. Email Your Contacts
You can email your contacts to announce your newly launched online shop. If they like what they see, they can forward your email to their friends. Before you know it, your website will go viral.
4. Submit Your Website To Major Search Engines And Open Directory Project
Submitting your online shop to the Google, Bing and Yahoo search engines will help customers to find your eCommerce website. Do not forget to submit to your local directories as they are less competitive. Additionally, submit your online shop URL to the Open Directory Project. You also have an option to submit your URL to your local category, if the other category submission link is disabled.
5. Use Google Analytics
Google Analytics is a tool for obtaining information about the visitors to your online shop. The data will give you insight into your website traffic, such as how many visits, how long visitors spent on certain pages, what keywords and which search engine they used. This information will give a rich perspective about your online visitors and will help you to improve sales.
6. Use Google Adwords Coupons
You can take advantage of Google’s free coupons when you open an account with Google Adwords. Your website will receive high visibility as customers will find you easily on the right side of the search page. You can experiment with different ad copy and keywords to see which perform best before you decide to invest in Adwords.
7. Create An XML Sitemap File
A Sitemap is a list of pages on your website. Having an XML Sitemap file is essential for search engines to locate each page of your eCommerce site. If your website includes videos, rich images, or other pages that are not yet indexed by search engines, an XML Sitemap is useful to let the search engine know. You can submit your XML Sitemap file using Google Webmaster Tools.
8. Distribute A Press Release
Other than marketing through email to your contacts, you can also send out a press release to announce your online business. You can highlight your featured products, your company’s background and submit it to free sites. These free sites will allow you to add a link, and you can distribute it for free.
9. Join Help A Reporter Out (HARO)
If you are good at pitching, Help A Reporter Out or HARO is the website you should join. Membership is free, and your business will have the opportunity to obtain media coverage. If the journalist is interested with your answer to their specific query, he or she will follow up.
10. Sign Up For Google Webmaster Central
When you sign up for Google Webmaster Central, you will have access to Google Webmaster Tools. With these tools you can monitor your visitors, keep your site from being infected and examine to see if there are any errors in your scripts. Plus, they will identify those who have added links to your site. The Google Webmaster Central will help your website to perform better.
All of these free things are only a click away to promote and market your eCommerce website. With due diligence and hard work, you can increase the traffic to your website and grow your business to success.
The article is sponsored by Bird and Co, who are a full service agency based in Worcestershire – designing eCommerce and CMS based websites for a variety of clients. Visit www.birdandcocreative.co.uk for further information.