Google has announced today that it has made further changes to its search algorithm and they estimates that this will affect 35% of the search queries that are made everyday. Following the stream of changes in the recent months, Google wants to give more importance to things that happen in real time and with the new changes in its search algorithm, they are giving more importance to the results that are more recent.
“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent”, Amit Singhal a member of the Google Search team mentioned in an official blog post.
Explained in the official Google blog about these changes, Google argues that most users searches to find out the things that have happened in a short period of time and not a few years ago.
Google also mentioned they are aware of the fact, that with the information moves faster and faster many users need to get answers on topics that have emerged recently and are even happening now and that’s the main reason they have made this change in its search algorithm, to offer users the latest and most interesting results. The content will benefit from these changes are:
- Current issues and latest developments in Internet trendsetters,
- Regularly repeating events,
- Information is updated frequently.
This does not mean that the contents that are old or so will now completely disappear from the search results page, but users have to browse a bit (to the second or third page) to see them. There is no doubt that these changes are made in response to the other tools, that are available online and offering real-time information about what is happening around the world. With this clear goal, Google will continue to have the same value for the user.
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