Many of the social networks, while pretty capable in their own right, are able to truly shine when their core functionality is extended through API integration. A perfect example of this can be seen in Twitter and all the applications that have been designed to integrate with and bring out the best in the platform. Slowly but surely, Facebook is building up a collection of third-party apps of its own, including one by the name of LinkNotify. Let’s examine this interesting new tool a bit closer to see how a marketer could take advantage.
What is LinkNotify?
In simple terms, LinkNotify is a software platform that allows users to discover content through Facebook without the chaos and noise (status updates) that typically comes along with the process. Created by iEntry Inc., the parent company of popular tech news site WebProNews, it essentially lets you see only the links from your friends and favorite pages, minus all the irrelevant stuff you don’t care to be exposed to. For marketers, the main take away is being able to easily find what matters in convenient and organized fashion.
Perhaps the coolest thing about LinkNotify is the user-friendly customization aspect that gives you the ability to tailor the discovery experience to your liking. As a marketer trying to promote a brand on Facebook, the chances of you being interested in all the content shared by your friends/prospects/customers are very slim. On a similar note, liking another company doesn’t necessarily mean that you will like every link they share. LinkNotfiy offers a solution by allowing you to delete sources that don’t interest you in an internal feed, which is separate from Facebook, without actually having to get rid of a friend or page just because you don’t care for their sharing preferences.
There are currently several ways to experience the LinkNotify platform. If you prefer to use it on your desktop, you can visit the official website, connect to your Facebook account, and see links up to the minute in real-time. There are also mobile versions, the most recent being available in the form of an iPhone app, in addition to a Facebook version that lets you view the links that interest you the most right on the platform itself. No matter how you choose to experience it, LinkNotify is totally free to use and is said to work well on virtually any device.
Another Social Toy for Your Collection
Is LinkNotify a game changer for social marketers? Not exactly. However, it does appear to be extremely useful for those in search of a way to consume content via Facebook without all the meaningless chatter about what people are watching on TV, eating for dinner, or doing for the weekend. Considering that this tool can help you save precious time and spare you a bit of frustration in the process, we say it’s definitely worth giving a shot.
