How To Use Social Media To Drive Your Business

by Sathishkumar on June 22, 2011

‘Going social’ is a catchphrase that possibly pervades age groups, backgrounds and almost every other possible distinction between people. Services such as Twitter and Facebook have almost taken grip of a large part of our lives, and with good reason. There consequently is a huge potential target audience just waiting to be tapped into for every business through social media. This article is about how to use social media to tap into social media, to drive your business forward.

Use Social Media To Drive Business

1. Get a Facebook/Twitter account!

Facebook and Twitter are two of the most powerful social networks in the world. They connect hundreds of millions of people in a unique way on the web. All you need to do to create an account on either of these social networks is to visit their homepages ( and, respectively). Creating an account will be a breeze!

2. Create a fan page.

Facebook utilizes a ‘fan page’ system that works on people ‘liking’ pages to access them (but you probably know that already). Create a fan page for your business, upload an eye-catching display picture that suits your style, and fill up all the fields necessary to describe your establishment in as clear and simple a manner as possible. (On Twitter, you can use your account as a ‘fan page’ for your business right away!)

3. Promote yourself – it’s free!

Make sure that you get across the USP of your business clearly through ‘wall posts’ and uploaded photos on Facebook, and tweets on Twitter. Your target audience needs to know why it should choose you over any other product/service, doesn’t it? Do you have any special offers or new products for this week? Tell people about it! Forget large signboards in/outside your store, this is easier and more fun! Have you been reviewed positively in the papers? Find the link, and share it on your page! Did a celeb visit you the other day? Take a picture (with permission, of course) and upload it!

4. Be regular with your posts, but don’t go overboard.

Social media functions in such a way that each of your posts appear on your followers’ home-page ‘feed’. Interacting with your followers is one thing, but inundating your page with posts/tweets and almost spamming them is never a good idea. Be considerate about how you use this tool. Irritated netizens will certainly not be recommending you anytime soon.

5. Promote your page!

When you’ve just taken to social networking, you cannot rely on it to promote itself somehow. You need to phase it in with your existing forms of promotion. A simple “Follow us on Twitter/Facebook” ought to do the trick!

6. Interact with your followers

Social networks serve as a great way to connect to people on a personal level. Ask them questions, and answer theirs too! When a follower sees that you actually try to connect to them in a polite, yet fun manner, he will be drawn to your business. This will give you more mileage and goodwill than any fancy billboard or advertisement.

With the advent of social media, every growing establishment can capitalize and expand its customer base. A business relies almost solely on the perception of customers, and social networks are a great way to adapt their perceptions to your targets!

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Article by Sathishkumar Varatharajan

Sathishkumar is an Online Marketer and a full-time Blogger.

Sathishkumar Has Written 634 Articles For

  • Harry Sehgal

    Social Media Plays a very vital role in Promoting any Service or Brand. It mainly because Social Media Gets Huge Traffic.

  • Nick Stamoulis

    This is a good overview of social media marketing. It can be used as a medium to promote, but it’s more about the conversation that you are having with your target audience. It’s about communicating rather than advertising.

  • weight loss

    Networking is the number one way small businesses find employees, suppliers and strategic partners. Make it easy for others to connect with you.

    • Sathishkumar

      Hi There, that’s a true statement. Without proper networking we can’t be successful in this online world.

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