SEO For Google Plus Profiles And Pages

by Sathishkumar on November 16, 2011

Like optimizing a web page for search engines to get better rankings, we should also optimize the social profiles. Although, it won’t bring us huge benefits optimizing social profiles will definitely help our website in some way or the other. Let’s take a look at how to optimize the SEO elements of Google plus profiles and pages and the differences between the two.

SEO Elements Of Google Plus Pages:

Kristi Heines from Search Engine Watch, created an useful image for optimization of Google plus profiles and it will teach us how we can customize the Google+ profile, based on the data we enter the custom fields.

Google Plus Profile Optimization SEO SMO

SEO Titles:

As you can from the image, the title or the name you give for your profile is very much important since it will act as the SEO title. Google plus is almost all about personal branding, so it will be useful if you enter your real name for your profile. If you insist on using your website name or brand name then go for Google+ branded pages.

Meta Description:

The Meta description of our Google plus profile will be the combination of three different fields and they are:

  1. The name field along with headline,
  2. Occupation field, and
  3. Current Employer field.

Since the occupation field and the current employer field will come after the introduction, it is very important for us to focus on our Name as well as headline field.  You need make this area count by writing a great headline to get the best out of it. Also make sure to set the profile option to seen by anyone on the web.

DoFollow Links:

All the links in the Google plus profile (links in the introduction field, profile field, contributor to and the recommended sites) are all dofollow. So make use of it by linking your website with your desired keyword. At the same time, just make sure your profile doesn’t look like a link farm.

SEO Elements Of Google+ Branded Pages:

The SEO elements of Google plus branded pages are similar to that of the personal profiles, with the only difference being the removal of Occupation as well as the current employer field. Therefore, the meta description of the branded pages will be the name field along with the headline.

Making all these changes in your Google+ profiles and pages will definitely help your search engine rankings.

Do let us know your thoughts about the dofollow links in the Google plus social network and its impact on our website search engine rankings, via the comments section below.

Tagged as: Google Plus Branded Pages, Google Plus Profiles, SEO For Google Plus

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Article by Sathishkumar Varatharajan

Sathishkumar is an Online Marketer and a full-time Blogger.

Sathishkumar Has Written 634 Articles For TechieMania.com

  • http://www.designscreations.com Aanchal

    Great article, You can get easily get do follow links from Google iteself. I’m not going to miss this opportunity.

  • http://www.designscreations.com Aanchal

    That’s a great article form Kristi, I’ve already read it and she does a great research.

    • Sathishkumar

      True Aanchal. She really does a great research and I have found all the tips mentioned by here really interesting.

  • http://www.bestesolution.com/business.html Alok

    It is only common sense that Google would use its Google + pages to rank sites more highly in SERP. It is one more way (other than links) which show that visitors “like” a page or product. Businesses are quickly learning the value of social networking, and Google + is just the latest addition to the playing field.

    • Sathishkumar

      Hi Alok, you are right. Google+ is new addition in the long run of social networks, but it posses unmatched values. If we use it in the right way, then we can get better results.

      • http://www.ctrlfind.com Aarti

        Exactly and I’ve started to focus more on Google+ than other social networking sites.

  • http://www.kloudzcomputing.com/blog Shree@Web Design Kolkata

    Google Plus pages will definitely give a boost to the ranking of a website and using these tips one can gain from the pages.

  • http://makemoneyonlinemmo.com/ Madhav Tripathi

    This is a good guide for Google pages SEO. The overall effects of the SEO curated profile will effect on our sites and related links.

  • http://www.naplesguru.com/ Tim Ryan

    Awesome post as usual. Many businesses have now created Google Plus pages for their companies and many others are following this trend. I did not know that all links in this social media site are do follow. This will definitely be of benefit for all website owners.

    • Sathishkumar

      Not only you Tim, most people don’t know the fact that Social Media profile links are dofollow.

  • http://www.hdbloggers.com/ KBharath @ HDBloggers

    Thanks for sharing this Sathish but how far this Google+ Pages helps bloggers like the Facebook Pages. is it really helpful for the bloggers using the Google+ Pages.

    • Sathishkumar

      Hi Bharath, I am really glad to see that you’re back here. Anyway, concerning your query at this moment the benefits which we get from Google+ branded pages are not out weighing the benefits of Facebook fan pages. But from what I have heard, it seems Google is focusing too much on Google plus these days. So, we may tell that sometime in the future, the benefits from Google plus will out weigh Facebook.

      • http://www.couponseasy.com Riya

        Many people including me thinks that Google+ may play vital role in SERP of any website by giving social media trends, as it’s Google baby so they’ll certainly give more care or favor than Facebook or any other social networking site.

  • iPad application development

    Through Google+ also you will get traffic to your website. I will change my profile page details in Google plus so that I will get more traffic. Thanks for sharing.

  • http://datinganders.blogspot.com/2011/11/fremdgehen-leicht-gemacht.html Sandra

    Hi there,

    i agree with all Points and Facts.
    “Google+ is new addition in the long run of social networks, but it posses unmatched values. If we use it in the right way, then we can get better results.”

    This… is soooo true and very intersting for Ranking in Future.

    Thanks for Sharing your Tips.

    • Sathishkumar

      You are always welcome, Sandra. Thanks for stopping by and sharing your thoughts with us.

      Sathish

  • http://techtrickz.com JK

    That was a very insightful article and forced me to look back to my G+ profile. Thanks.

  • Protechking

    Right, Google Plus is new way to boost links but its not better than FB. I am 100% sure Google Plus cant stand above FB

  • http://www.magnet4marketing.net Fabrizio

    Hey Sathishkumar, these are very good tips, I think writing a good business bio and SEO title is very important, I’m making some needful changes right now just by reading your post so thank you.

  • http://technologyassist.blogspot.com/ Mahendra Kumar

    After read your post, I just created my Google plus account for my blog and got the dofollow links, thanks. I expect more sharing from your blog posts.

  • http://www.lastesttechnologyupdates.com Divya

    i never used google plus for seo purpose but your information seems to have the seo purpose,.. thanks

  • http://firstweber.com Katie Huebschen

    Hi there and thanks for the great article. My brand page does not show the meta description as you say. It shows part of an old post and I do have a headline under the company name. Not sure how to fix. I’d love some advice. https://plus.google.com/u/0/b/117554507207405741360/117554507207405741360/posts

    Thank you.

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