Like optimizing a web page for search engines to get better rankings, we should also optimize the social profiles. Although, it won’t bring us huge benefits optimizing social profiles will definitely help our website in some way or the other. Let’s take a look at how to optimize the SEO elements of Google plus profiles and pages and the differences between the two.
SEO Elements Of Google Plus Pages:
Kristi Heines from Search Engine Watch, created an useful image for optimization of Google plus profiles and it will teach us how we can customize the Google+ profile, based on the data we enter the custom fields.
As you can from the image, the title or the name you give for your profile is very much important since it will act as the SEO title. Google plus is almost all about personal branding, so it will be useful if you enter your real name for your profile. If you insist on using your website name or brand name then go for Google+ branded pages.
The Meta description of our Google plus profile will be the combination of three different fields and they are:
- The name field along with headline,
- Occupation field, and
- Current Employer field.
Since the occupation field and the current employer field will come after the introduction, it is very important for us to focus on our Name as well as headline field. You need make this area count by writing a great headline to get the best out of it. Also make sure to set the profile option to seen by anyone on the web.
All the links in the Google plus profile (links in the introduction field, profile field, contributor to and the recommended sites) are all dofollow. So make use of it by linking your website with your desired keyword. At the same time, just make sure your profile doesn’t look like a link farm.
SEO Elements Of Google+ Branded Pages:
The SEO elements of Google plus branded pages are similar to that of the personal profiles, with the only difference being the removal of Occupation as well as the current employer field. Therefore, the meta description of the branded pages will be the name field along with the headline.
Making all these changes in your Google+ profiles and pages will definitely help your search engine rankings.
Do let us know your thoughts about the dofollow links in the Google plus social network and its impact on our website search engine rankings, via the comments section below.