SEO is short term of search engine optimization and same people give consider it as search engine optimizer. Many SEO improvements have been predicted fro 2012. These predictions are discussed below.
Predictions for the Year 2012
Increased opportunities for Search Engine Optimizer
It has been predicted that in the year 2012, many changes will take place in SEO. Changes in SEO take place every year but it is predicted that in 2012 some really big changes are expected. This means that in this year there will be many new things that the Search Engine Optimizers will get to learn about. The greater the amount of changes, the greater will be the chances of opportunities for really great websites that have valuable content. The changes will make the ranking of the websites easier than before.
Affect on search Ranking Factor
It is also predicted that in the year 2012 that search ranking factor will be more affected by the weight which is assigned to social networking presence. Search engines including Bing, Google etc do consider social networking in the search results.
Google Plus-an important factor
Among the various predictions made for year 2012, one of them states that in the search engines ranking, Google Plus will be an important factor. The added Plus 1 buttons in the search results by Google supports this prediction.
Market share distribution
There are expectations that in the year 2012, some market share will be taken away by Bing from Google. Current statistics indicate that a considerable market share has already been taken by Bing. The total market share taken by Yahoo and Bing in US is almost 30 percent.
Change of algorithm
Currently, number one Google results are not very impressive. It usually consists of numerous links which do not have a high quality. It is expected that in the year 2012 that changes will be made by Google in their algorithm. This will make sure that links of low quality are not assisting websites in getting their foothold inside their search engines.
In the year 2011, Google Panda rose so that improvements in quality of search engines can be made. The same is expected for the year 2012. Every blogger should learn about Google Panda Survival Tactics because there are chances that search results will be improved by Google by punishing such sites that are depending on content that is duplicate, trivial or poor.
More comfort by going more mobile
It is predicted that in the year 2012, there would be a few important shifts in the online purchasing. This means that more customers will be shopping through their iPads and their phones. For many people, this will make shopping more easily than it was before.
More and more content
In year 2012, SEO will be more about the content and less about links and numbers. You will now be able to get more content from the websites. Links to the sites will not do anything much now.
Chances for SEO to change this year are very high. The predictions discussed above are only in favor of the SEOs. To respond to the changes in SEO, a lot of learning will be required.
Crystal J. Briscoe is from Self Test Engine Provider of IT Certification material and has been blogging since 2005 & contributing in many websites since its initial career. He has done ISEB BH0-012 Certification. He is Professional Writer and also technical guru, overloaded with a wealth of experience and even more degrees, at present doing NS0-156 Certification. He get pleasure from Blogging.