Various factors go into search engine optimization, and our goal today is to help you learn more about the best SEO practices that will automatically make your website easier for search engines (specifically Google) to crawl and index.
Title Tag Optimization:
The best SEO practices for title tags are pretty straightforward, but a lot of newbies title their pages without giving the process as much thought as they should be giving it if they are truly serious about content marketing. First, use < title > tags to mark page titles, and always pick titles that are relevant to your page’s content. Don’t use default/generic titles like “untitled” or “page 2.” If your web page shows up in search engine results, what you demarcate with < title > tags will be what shows up in the first line of the results.
Google will bold words in the page title if they match the user’s search query. In addition, make sure that each title tag is unique—this helps Google understand how the page is different from your other site pages. However, don’t write overly long titles, as search engines like Google will only show the beginning portion of it in the search result.
In addition, avoid stuffing unnecessary keywords in your title tags as they can come out as too “spam-like.” Remember, with search engine optimization, you are trying to please both search engine bots and your human audience. However, it cannot be stressed enough that at the end of the day, whether or not your internet marketing is catching the attention of your human audience is infinitely more important than whether or not you completed your seo/sem checklist.
Author Bio: This guest post was written by Candice Wirth. Candice is an Account Executive with Premiere Creative, a marketing firm in the New York area. Candice has a background in communication and in her free time enjoys the beach.
