Few years back, no one had ever heard of Social Media and now it’s one of the most powerful tool for all kinds of revolution. It was Social Media which made devices such as smartphone and tablets more relevant to the society. It was Social Media that ignited social and political revolution in Iran and now in America. And it is Social Media which is fueling the overall growth of the technology.
This means that social media is at the heart of the socio-economic changes. For this purpose many social media research firms have been mining the online social data to bring insightful perspective of our society. There are many social media research firms specializing in different sector. Many of these firms are either new companies or old legacy marketing research firms.
1. Nielsen (http://www.nielsen.com):
Nielsen is a global leader in measurement and information to understand the consumer behavior and the emerging market trends. They serve wide range of clients from media, consumer packaged goods, telecom or advertising.
Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
2. itracks (http://www.itracks.com):
Itracks is a premier software tools for online research. It was founded in 1996, one of the very first companies to conduct a focus group online. Over the years, team have conducted over 16,000 qualitative market research sessions across all kinds of different industries and topics.
3. Gfk Group (http://www.gfk.com/):
The GfK Group is one of the largest market research companies in the world. It has 150 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients need for their decisions.
4. Green Book (http://www.greenbookblog.org):
The GreenBook is a blog which provides regular news updates, along with original insight from the global market research online community.
Leonard Murphy is the Editor of the GreenBook Blog, and he is joined by an ever expanding group of guest contributors to bring you the very best in MR industry related content.
5. TNS Global Website (http://www.tnsglobal.com/):
TNS is the world’s largest Custom Market Research specialists. They provide quality marketing information delivered by Global Industry Sector expert consultants, innovative Market Research Expertise across the product life-cycle, in 80 countries.
6. Social Media Examiner (http://www.socialmediaexaminer.com):
Social Media Examiner is the most popular social media magazine to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn. More than 450,000 people read Social Media Examiner each month. In addition to regular news updates and tips and tricks, it also regularly publishes insightful social media research White papers.
7. 360 Digital Influence (http://blog.ogilvypr.com/):
Ogilvy PR’s 360 Degree Digital Influence Practice have a technology and methodology for identifying and engaging influencers and activating networks of people to share and recommend products, services and issues. In addition to providing services to the client, it also provides high quality resourceful research contents which are freely available in Slideshare.
8. Empower Research (http://www.empowerresearch.com):
EmPower Research provides a listening solution to its clients along with analytics and sentiments. But in addition to the services, it also provide high quality research papers on social media and the trend.
9. Universal Mc Cann (http://www.umww.com/):
Universal Mc Cann belongs to a McCann Worldgroup, is one of the world’s largest marketing communications networks. Along with all their other marketing solutions, they also provide research papers and presentations.
UM has countless capabilities for analytics modeling including business development, relationship marking programs, online and offline media investment strategies, dashboard development, and media mix optimization. Coupled with all these capabilities, they provide one of the finest social media analyses.
10. Simplify360 (http://simplify360.com/):
Simplify360 is a web based complete social media monitoring and analytics platform that lets you analyze and interpret the social mentions of your brand. Along with social mentions tracking it provides additional analytics and insights from around the web and from the social networking channels like Facebook Pages and Twitter Profiles. Beside the product offerings and service solutions, Simplify360 has the strongest presence in Slideshare (https://slideshare.net/bexdeep ) with its industry trends and comparison in social media.
{ 9 comments… read them below or add one }
Well, I didn’t know about it. Thanks for sharing.
I only knew about Social Media Examiner and usually read their blog to know about social media news or any update.
Social Media is about people – like it or not, it’s a new way of building relationships. We can never deny the fact, everyday millions and millions of individuals are hook in different social media websites wherein they are able to connect, create relationship and discover different products online. Thanks for sharing an informative post.
You are always welcome, Alok.
Thanks for sharing such userful list, I know you can’t ignore social media specially if you’re running a business.
No one can ignore Social Media these days, since we are living in the age of social networks. Anyway, thanks for stopping by and sharing your thoughts with us. Talk soon.
I honestly never knew of such companies but I have heard something about them. I think it was a nice idea for them to start such companies because there are now so many social media sites Awesome post. .
Hi Ryan, thanks for stopping by and sharing your thoughts with us. Talk to you soon.
Social Media is gaining huge popularity in recent days. Most of the people are creating their profiles in social media websites. Through this they can share the information easily and the they are learning new things through these sites.