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What Does “Nofollow” Mean?

by Eugene Aronsky on November 8, 2010

This is a Guest Post written by Eugene Aronsky. If you would like to write for TechieMania, check our guest posting guidelines.

There are different links that can help boost your website’s performance such as the “do not follow links” and the “no follow links.” If you want to bring your website to the top of the page rank views with quality keywords, top quality backlinks, or nofollow links are still the best way to go.

Nofollow Links

The no follow link simply means that search engines are not giving enough weight to that link. This kind of link was invented for the purpose of cutting down the use of spam links. It is advisable then that you understand no follow links in order for you to build your own website strategy while at the same time benefiting from it.

A no follow link is referred to the sign “rel=nofollow”. This code signals the search engine not to follow the link. Google launched this website feature for the purpose of controlling the way link building was used as a tool in increasing search engine rankings. You may think that the no follow link will decrease your website views, which might not actually be beneficial for you. This is not the case. No follow links actually can help.

One of the attributes of this link is that not all search engines acknowledge it because the term was only an invention of Google. There are actually several search engines that do not follow the nofollow guidelines when constructing the algorithm for their search engines. What most people also do not know is that traffic can actually drop by your website even if you have this kind of link. This happens when another link from your site is included in a high-ranking website or when you comment on some other person’s blog or post, which happens to be popular, and then visitors can see that particular link. In this case, a no follow link is just as good as a follow link.

In either case, just because the term is coined that way means that it is already generally bad. This kind of link present in your website will still be better than having no links at all.

Do share your views about the term “Nofollow”, with us here in the comments section.

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Article by Eugene Aronsky

Eugene Aronsky is an SEO specialist with NetLZ, an SEO services firm in New Jersey. Eugene is currently the lead writer for the Top SEO Blog.

Eugene Has Written 28 Articles For TechieMania.com

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{ 31 comments… read them below or add one }

Thiru November 8, 2010 at 12:39 pm

Great Eugene Aronsky,

Could be much useful for newbies. Looking forward more good posts. Thanks you.

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vijay | bayofblog November 8, 2010 at 1:17 pm

Excellent article about “no follow” attribution and its usage, Thanking you mate…

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Nihar November 8, 2010 at 4:13 pm

Thanks for the wonderful post.

noindex is also there right. It tells the search engine not to index right?

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Richard November 9, 2010 at 12:05 am

Good description of no follow. The point is not to give it too much weight. If you see a good post or article, you should still leave a comment even if it’s no follow. People will still go through the link.

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Freebiest Review and Giveaway November 9, 2010 at 12:58 am

Nice post! Although NoFollow can’t help you increase Google page rank, but you can get more traffic.
To check Nofollow for Dofollow, using NoDoFollow- the Firefox plugin is great.

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Rahul @ MazaKaro November 9, 2010 at 3:45 am

cutting down the use of spam link seems to be a good idea and this is actually new to me , loved what it is about and i will be reading more about this topic , thank YOU :)

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shashank November 9, 2010 at 6:04 am

this is a awesome post regarding “no-follow”
i had never bothered about it!
thanks buddy!

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Geet | HobbyPainting November 9, 2010 at 6:03 pm

Eugene, I agree when you say it’s a mechanism supported only by Google. Other Search engines may NOT be supporting this nofollow feature.

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iPhone Application Development November 10, 2010 at 12:04 pm

Good basic SEO tip covered in a detailed manner. Thanks for this.

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Online Seo Tips November 11, 2010 at 5:08 pm

I have positioned some of the sites to the Top-10 of Google. But till now I’ve not given any such emphasis on nofollow or dofollow.

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Danie November 11, 2010 at 8:58 pm

Great article.. I would also like to add that two 0ther major search engines (bing and yahoo) also follows the nofollow guidelines.

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Vijayraj Reddy November 22, 2010 at 1:06 pm

i did not knew that nofollow links also helps, thx Eugene Aronsky..

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joe macmillan November 23, 2010 at 10:39 pm

Finally someone has explained the real meaning of the no follow title. It now makes sense to me. Thank you

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enterdel December 15, 2010 at 12:38 pm

good explanations friends, actually I’m not too concerned with nofollow or dofollow because they both provide benefits such as traffic

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Price India December 18, 2010 at 11:58 am

Is Google still considers nofollow and dofollow…

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Ayush Chand December 22, 2010 at 6:23 pm

Are nofollow links considered as backlinks?

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Vijayraj Reddy June 29, 2011 at 1:17 pm

Ya, they are considered as backlinks by Google…

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Bishwajeet @Comptalks January 6, 2011 at 1:27 pm

I use seo quake plugin to check nofollow and it awesome

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Rafique @ Devheaven February 18, 2011 at 11:17 pm

I thought nofollow links are of no use. But here I have got a new philosophy to ‘nofollow’ links. Your article is very informative in this case. It’s true, we can draw others attention by commenting even on a ‘nofollow’ article. I must pay attention to this term ahead. Thanks for sharing.

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Making A Website With WordPress June 23, 2011 at 5:32 pm

So do nofollow links to my site still count as votes? Or it’s of use only for getting some traffic from people clicking it?

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Justin Germino June 29, 2011 at 9:29 pm

Though nofollow helps with PageRank leakage, some PR is still passed on nofollow links and if a page has dozens of them you still could lose PR for the page. In general though nofollow everything unless you specifically want to share link to search engines and not just readers. Readers don’t care if link is nofollow/dofollow so use it sparingly and as a credit/prop for the site you are linking to.

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Caleb Market Secrets Blogger August 5, 2011 at 7:22 pm

Some ppl have blown this nofollow stuff completely out of proportion so thanks for telling the other side of the story here :)

I knew most of this already and even posted a case study of content on a nofollow site making it to googles first page results, but I didnt realize other search engines do NOT even recognize the Nofollow tag!

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Sathishkumar August 9, 2011 at 6:47 pm

Hi Caleb, thanks for your kind words. Hope to see you soon.

Sathish

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Steve@Earn Money Online September 19, 2011 at 12:53 am

Nofollow links certainly still have value. While dofollow links will pass on link juice, any link is worth direct traffic and having a link profile. Getting dofollow links is certainly preferable, but that does not mean that the nofollow are without value, by any means.

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Mauro Caresimo September 29, 2011 at 7:04 pm

This is a highly misunderstood subject! No follows are still definetly worthwhile. The only difference being is that they do not pass page rank!

There are many benefits to be gained from a no follow link that people should bear in mind. For instance if you comment on blog site which has a relevent subject to your own, the likelyhood is that because this is a shared point of interest the nofollow link could generate traffic to your own site. Therefore nofollow links should not be discounted but embraced!

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Sathishkumar September 30, 2011 at 4:00 pm

Well said, Mauro. Thanks for stopping by and sharing your thoughts with us. Talk soon.

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reamay October 10, 2011 at 1:40 pm

Truth be told, No-Follow is often a misconstrued subject . Good thing you come up with this post. But then again, I think it would have been better if you write a new and separate discussion of No-Follow and its impact to online users and to search engine rankings.

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sai krishna February 8, 2012 at 8:01 pm

“hello Eugene Aronsky.,
thanks for your guest article :) you explained very nice about no follow .. thanks for let me know about use of nofollow links . “

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George February 11, 2012 at 5:49 am

Excellent article. I knew what “nofollow” was, but had no idea how to find out whether a site was “dofollow” or “nofollow.” NEEDLESS TO SAY, now I know! Thanks!

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Sahil Kotak February 11, 2012 at 11:06 am

Great guide Eugene, I’m sure it’ll be very much helpful for all the newbie’s who are looking for this answer.

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Geek Revealed February 14, 2012 at 8:55 pm

It was a nice post. But here I would like to ask you a question that, on many websites I have seen a rel=”external” attribute with links, is it same as rel=”nofollow”?

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