This is a guest post by Eugene Aronsky. If you would like to write for TechieMania, check our guest posting guidelines.
Link building is considered as one of the most important factors in offsite search engine optimization. In relation to this, trading links, or otherwise known, as exchanging links or secondary links, is one of the oldest types of link building by being one of the most direct ways of getting links. In trading links, you deal with other websites where they link to you and you link to them and so on.
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In recent years, however, trading links has lost much ground due to the fact that Google and other search engines have been refining each of their algorithms where a simple act in trading links can be detected. Inspite of this, however, trading links does have benefits because it helps in the improvement of your website’s keyword rankings as well as increases your website’s traffic. A classic example of this kind of linking is when you’re a website author of a children’s adventure book and you get a family travel website to link to your site, (even though this may not be a perfect match, to a child traveling is an adventure and reading an adventure book may ease the experience and reduce stress, for both you and your child) it is most likely that your website views will increase because the visitors of the family travel website will get to see your link in the homepage.
- Do check: Will the Web Always Rely On Links
Another method of trading links is the so-called three-way and four-way link exchange where you get to link to three or more sites compared to that of the secondary link exchange where you link to just one website. To illustrate using the example previously mentioned, if the website of the children’s adventure book links to maybe a summer camp book website and the latter will link to, let’s say, a travel agency website, and so on, the interchange of different links will be able to generate more traffic to each of these individual website, thereby benefiting all of them. Simply put, in a 3 way link exchange, “site A” adds a link to “site B”, “site B” adds a link to “site C” and “site C” adds a link to “site A”; such a link exchange is undetectable by search engines and qualifies as an organic link building technique.
There are a number of other issues to consider when trading links, such as page rank, but these issues often aren’t as important as the act of trading links itself, and I will thus leave them for a future blog post.
What is your favourite Link Building method? Do share it with us, here in the comments section.
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Hi Eugene
Thanks for your insight about links. I’m relatively new to blogging and still have heaps to learn. Cos I love visiting other blogs to learn more about blogging, I didn’t realise I was building backlinks but just loved to comment and hopefully join in the interaction. I have had a few people link to my site and mention my site in their articles so it is happening without me realising it. This has given me more useful information too and thanks.
Patricia Perth Australia
Quality link building is essential for both page rank and traffic from SERP, Usually i build link with relevant sites and interlink my old posts with new post which is targeted by same keyword…
despite my good knowledge in this huge field i still seek more and want to add to my list and that was very valuable and this has given me so many good points !!
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